Trigz

For the Try Trigz rugby season campaign, the focus was on creating high-energy, season-specific content that aligned with the brand’s playful personality. Working alongside Little Sardine Co. (Rebecca Smith), I delivered platform-specific visuals and videos for Instagram and TikTok, capturing match-day excitement and introducing the limited-edition Spicy Springbok flavour. The content centred on dynamic edits, custom graphics, and short-form videos timed to major rugby moments, ensuring strong relevance and engagement throughout the season.

Skills applied and used:
Creative Direction, Brand Identity Development, Multichannel Marketing Strategy, Visual Design, Content Creation, Social Media Marketing, Human-Centred Design, Campaign Planning