Yummeee

For Yummeee’s Valentine’s Day campaign, I developed the “Spread the Love” concept to position the brand as a healthier alternative to traditional Valentine’s sweets. Using bold purple branding, refreshed packaging, and platform-specific content for Facebook and Instagram, the campaign combined giveaways, boosted posts, and discount-driven engagement to increase reach and conversions. Guided by detailed user personas and strategic ad placement, the campaign boosted awareness, strengthened brand identity, and drove measurable sales growth beyond the Valentine’s season.

Skills applied and used:
Creative Strategy, Campaign Development, Social Media Marketing, Content Creation, Brand Positioning, Consumer Insight, Digital Advertising, Visual Communication