CrownConnect

For the CrownConnect launch campaign, the focus was on introducing a platform that connects pageant contestants with trustworthy sponsors in a safe and transparent way. I created the app using Base44, but the entire concept, layout, and design were my own; no templates were used. I developed the idea from scratch, designed the branding, and customised every element to reflect professionalism, fairness, and accessibility within the pageant industry.

For the campaign, I produced platform-specific content for Instagram and TikTok, which was then cross-posted to Facebook and LinkedIn to reach both contestants and potential sponsors. The content included short-form videos, feature highlights, carousels, and behind-the-scenes visuals that communicated the app’s purpose and its role in simplifying and empowering the sponsorship process.

Skills applied and used:
Market Research, Business Strategy, Branding & Digital Marketing, Product Positioning, Competitive Analysis & Customer Insights, User Experience (UX) Design, App Development, Graphic Design